Coffee at TED Edinburgh 2012
I am well chuffed to announce that I will be working with Ristretto to serve coffee to the attendees and speakers of TED Global 2012 in Edinburgh. If you are not aware of TED, it is an internationally renowned event that gets creatives, designers, intellectuals and pioneers of industry to give talks of their choice. It is a closed event, both an honour to speak at or even be able to attend. The...
You don't sell the coffee, you sell the aroma
In Simon Sinek’s talk ‘How great leaders inspire action’ he said ’People don’t buy what you do, they buy why you do it.’ I firmly believe in this. If you what you appear to have in your shop is passion rather than product, people will relate and customers will feel empowered in their purchase of a product as they are investing into a passion. How does that...